The method applied

We start from where your brand is today and build the clearest, most direct path to grow the business from there.

  • CHANNEL & MARKET AUDIT

    A full assessment and evaluation of the market: your starting point to invest in the right channel, the right way.

  • GO-TO MARKET ROADMAP

    We turn the insights into an actionable plan: positioning, channels, investments, priorities and KPIs, on a clear 12/24 month roadmap to concrete results.

  • FRACTIONAL LEADERSHIP

    Senior leadership that becomes an extension of your team: business, marketing, distribution, channels and KPIs, without a full-time hire.

  • GO-TO MARKET EXECUTION

    We coordinate the implementation: partners, PR, influencers, events, retail and temporary activations, plus the sales and trade materials for buyers and distributors.

  • BUSINESS DEVELOPMENT

    We open the right conversations, activate the ecosystem and prepare the brand to be chosen.

  • SPECIAL PROJECTS

    High-impact projects built around a specific goal: seasonal and brand-driven projects, from launches and rebranding to events and pop-ups.

Our approach

What working with us looks like

Six services, grouped into three steps.

  1. STEP 1

    Direction

    • Market and channel analysis
    • Competitors and retail scan
    • Channel fit and Positioning
    • P&L and budget framework
    • Go-to-market roadmap
    • Marketing and PR strategy
  2. STEP 2

    Activation

    • Digital communication
    • Seeding and creators
    • Brand events and experiences
    • Consumer activations
    • Training and merchandising
    • Launch and special projects
  3. STEP 3

    Growth

    • Retail partner connections
    • Commercial proposal development
    • Key partnership activations
    • Omnichannel expansion
    • Building the local team
    • Extraordinary operations prep

Start with one step. Grow into a long-term partnership.

Let’s make strategy happen.

Contacts

Email
info@leadinbeauty.com
Instagram
@leadinbeauty
LinkedIn
Lead in Beauty