A new way to grow in the beauty industry. Strategic vision, hands-on execution, real market impact. For brands ready to lead.
We don’t just bring a brand to market: we position it for the right one.
Whether a brand enters Italy, grows within it, or expands abroad from Italy, the journey is the same: understand the market, choose the right channel, build desirability, reach distribution. LEAD in Beauty guide it end to end, from strategy to market.
Discover moreWho we work with
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Foreign brands entering Italy: Beauty brands ENTERING THE ITALIAN MARKET that need a local partner to identify the right channel, build a go-to-market strategy and execute it on the ground.
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Emerging brands growing in Italy: Brands already present in Italy looking to STRUCTURE THEIR GROWTH, expand into new channels and strengthen their local positioning with strategic and operational support.
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Scaling brands going global: Established or fast-growing brands focusing on INTERNATIONAL EXPANSION, looking for a partner who knows the right markets, channels and stakeholders.
Working with both Italian and International brands gives us a unique perspective: we understand the Italian beauty market, and the foreign ones, from the inside, with direct access to the channels, partners and conversations that matter.
Why brands choose us
We help you understand whether, when and how to enter and grow in a market, and turn that decision into execution…
…knowing that the only real goal is to sell.
INDUSTRY KNOWLEDGE
The Italian beauty market is difficult to understand from the outside, but we know it from the inside.
CORPORATE EXPERIENCE
We bring the rigour and processes of multinational corporations into companies, with the agility of an entrepreneurial business. We know what works and where to focus time and resources.
NETWORK
Direct relationships with key opinion leaders and stakeholders across every B2B and B2C front, to be activated at the right time. A network built over more than 25 years.
STRATEGY AND EXECUTION
We don’t just build the plan. We execute it, monitor it, and adapt it together, coordinating the ecosystem until results are achieved.
DECLARED METHOD
One eye on the next 12/24 months, the other on what needs to be done immediately. Strategy gives direction to action, and action fuels strategy.
WE ALSO SAY NO
The outcome of our initial assessment may be “not yet” or “Italy is not the right market today.” We don’t sell a project at all costs.
