Corporate expertise. Entrepreneurial speed.

Founded by Elena Minozzi, already at the helm of M.net Consulting, after more than 16 years of experience in Marketing, Communications and Trade, 12 of which in multinational companies including L'Oréal, Ferragamo, Coty, and Swatch Group. Alongside her, as board advisors leader, Teodora Sevastakieva, with over 25 years of international management, institutional, and board experience, primarily in the beauty sector.

We combine the rigor of CORPORATE CONTEXTS with an AGILE ENTREPRENEURIAL APPROACH, leveraging a SOLID NETWORK within the Italian beauty industry.

  • +25years of experience
  • +700professionals & partners in the beauty network
Elena Minozzi and Teodora Sevastakieva

Strategic Partner. Local Execution.

We help international beauty brands ENTER AND GROW in Italy through market and channel entry strategies, business connections as well as local brand building and activation projects designed to generate visibility, engagement and commercial opportunities.

WE DON'T JUST PROPOSE IDEAS: we make sure they are executed the right way, at the right time and with the right resources.

Our network

Our network is one of the assets we bring to every project. It's not a list of contacts: it's an integral part of what we offer.

Built and consolidated over more than 25 years, it lets us collaborate with the BEST PROFESSIONALS IN THE INDUSTRY and activate the right specialist skills and relationships for each project. Distributors, retailers and buyers, creators, media and press offices, suppliers and specialists of every discipline.

With them we think big
and act now.

They are more than
just partners or
suppliers.
They are part of the
value we bring to the client.

Let’s make strategy happen.

Contacts

Email
info@leadinbeauty.com
Instagram
@leadinbeauty
LinkedIn
Lead in Beauty